Sep

29

The Importance of Web 2.0 to Generation Y

September 29, 2008 | 1 Comment

It is becoming more and more clear that an Internet presence is necessary for any business, organization or individual looking to succeed in today’s high-tech environment.  The type of presence, however, has changed since the advent of the Internet and particularly after the dot-com bubble burst.  The development of Web 2.0 has significantly changed how [...]

Sep

22

Recent alumni having success in the blog world

September 22, 2008 | 2 Comments

It’s great to hear success stories about alumni from your school, even better from your department and even better from your on-campus PR agency. In Rick Kushman’s article last week in The Sacramento Bee (“Good Life: Blog’s tone mixes food criticism, food fun, friendship”), he described the lively and successful Sac Foodies blog team. We [...]

Sep

14

PR Open Mic is a Useful Resource for both Practitioners and Faculty

September 14, 2008 | 1 Comment

The emergence of social media and social networking Web sites like MySpace and Facebook have given people endless ways to connect with other users. Virtual conversations take place daily on blogs, people can share videos on YouTube, and LinkedIn connects professionals with one another.
PrOpenMic is a new social networking site like LinkedIn and Facebook, that [...]

Sep

11

Government responses to recent hurricanes

September 11, 2008 | Leave a Comment

Hurricane Katrina killed more than 1,600 people along the Gulf Coast, destroyed homes and businesses and cost state and federal governments almost $1 billion in emergency response and rebuilding.
It also severely damaged the reputations of President Bush, FEMA and the city of New Orleans.  They were criticized for just about every aspect of their response [...]