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Feb
25
Where have all the good boys gone?
February 25, 2009 | 1 Comment
Every year it becomes evident that more and more women are entering the public relations arena.
Whether it is the successful women seen in PR positions across the country or the female-dominated halls of the Chico State journalism department, it is clear that women have found their niche in public relations. Could it be that women [...]
Feb
22
Moral Reasoning and Public Relations
February 22, 2009 | Leave a Comment
Morals and public relations go together like cookies and milk–unless you’re lactose intolerant.
Here’s the scenario: Your client is a highly-visible entertainer with many endorsement deals whose audience is adolescent girls. Your client was just taken to jail for allegedly beating up his girlfriend, who is also a popular entertainer.
What is a PR person to do?
Unfortunately, [...]
Feb
18
A Chico Liquidation: Everything Must Go!
February 18, 2009 | Leave a Comment
It is a sad day when your neighborhood Taco Bell goes out of business. For nearly 40 years the downtown Taco Bell has been serving students the cure for hangovers and munchies, and now one of the most frequented fast food restaurants in town is gone.
It seems odd a restaurant in such a great location [...]
Feb
16
What’s PR Again?
February 16, 2009 | Leave a Comment
No matter where I am, the number one question I get is “What’s your major?” Naturally, I proudly state that I am studying journalism with an option in public relations, but many people don’t really know what that means. Some say, “So you’re going to be on the evening news, or write for a newspaper?” [...]
Feb
13
Keep It Classy, Chico.
February 13, 2009 | Leave a Comment
Most people would agree that image really is everything. Whether it’s the image of you personally, your family, your friends or even your school, maintaining a positive image in all aspects of your life is important. That said, I find myself a bit confused with the recent actions of my peers and colleagues here at [...]