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Dec
11
Seeing the World Through a Different Eye
December 11, 2009 | | 2 Comments
What do a dancing banana, a skateboarding dog and a unicorn that gets his kidney stolen have in common? They are all videos that have helped people gain mass amounts of exposure for little to no budget cost via video sharing Web sites such as YouTube.
These videos are utilized for anything from advertising products and business ideals to showing the world the old shaving cream and feather prank you pulled on your sleeping roommate last week.
As a graduating college student with a major in public relations and someone who enjoys capturing the world through the eye of a lens, posting videography online is one more way to show future employers the skill sets I have acquired. For example, this semester I created the video below for Chico State’s journalism department newsletter. I can now send potential employers to the newsletter or the link to the YouTube video so they can view a sample of my work.
I mentioned before that it can be beneficial for one to step out of their comfort zone. Even if you have no experience with video, taking some type of digital video class can help you get a basic understanding of what goes on behind the scenes when shooting and producing a video.
If you want to take it a step further, research ways to make your video stand out from the roughly 5 billion other videos that are posted every year.
With the economy in a rut, companies are looking for new ways to cut costs and gain exposure. Utilizing the Web to post videos and advertisements can be a great way for a business to get in touch with millions of online users.
PR is all about understanding how to utilize various forms of media. Online video sharing is rising in popularity, and this can be a valuable tool to help you set yourself apart from your competition.
-Ryan Horner
Comments
2 Comments so far
I LOVE Susan Brockus. She inspired my love for copy editing– for that, all of TGC can be thankful (or not).
Really cool that you were able to incorporate video into the online J-Times. Maybe next year, there will be coverage of Celebration of Excellence or video interviews to accompany written stories. The possibilities are endless- get those broadcast minors involved!
In short, this is awesome and has real potential to go somewhere with the proliferation of online newsletters.
Like I’ve said to you before, you did an awesome job with the video, Ryan!