Dec

10

Celebrity endorsements: Worth the risk?

December 10, 2009 | Leave a Comment

Serena Williams and Tiger Woods are arguably two of the most popular athletes in the world, and in 2009, they each managed to majorly screw up in a very public way. While the degree to which they tarnished their public images is a little different, they still need public relations professionals to help clean up [...]

Dec

9

Guerrilla marketing is the new publicity stunt

December 9, 2009 | Leave a Comment

When working in public relations, sooner or later you are going to come across some type of publicity stunt. If executed correctly, these stunts can generate tons of positive buzz. If done poorly, publicity stunts can blow up in your face. And with the rapid expansion of “guerrilla marketing,” there seems to be less use [...]