The digital divide is easy to overlook as a college student. Doesn’t everyone talk to their friends via Facebook and Google things they don’t know? How do people live without Gmail labels and a Twitter account?
The reality is that not everyone is as attached to their Macbooks as I am. [...]

We all know that making yourself stand out from the crowd is key to getting a job.  The real question is how far do you go? 
A recent graduate of Chico State is definitely going the distance with her Web site, www.twittershouldhireme.com.  While most use Twitter as a way to network and get jobs, Jamie Varon [...]

Even when I’m on vacation, I can’t stop my brain from searching anything and everything for errors.
I check to make sure apostrophes are in the right place when I read the Maui newspaper each morning. I scan brochures for windsurfing lessons and tropical luaus, spotting misplaced modifiers and misspelled words. I take pictures [...]

The words “high-tech PR” strike fear into the hearts of many aspiring PR professionals. High-tech conjures up images of complicated computer programs and crazy new gadgets that only the Geek Squad can figure out—not the swanky special events and crazy new product campaigns that we dream about.
I’ve been avoiding high-tech PR with a passion [...]

It is becoming more and more clear that an Internet presence is necessary for any business, organization or individual looking to succeed in today’s high-tech environment.  The type of presence, however, has changed since the advent of the Internet and particularly after the dot-com bubble burst.  The development of Web 2.0 has significantly changed how [...]

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