What do a dancing banana, a skateboarding dog and a unicorn that gets his kidney stolen have in common? They are all videos that have helped people gain mass amounts of exposure for little to no budget cost via video sharing Web sites such as YouTube.
These videos are utilized for anything from advertising products and [...]

As we all know, to succeed in the world of public relations, one must have universal expertise, interpersonal skills and be able to multi-task, especially under pressure. While this may sound insane to a lot of people – well, it is, but this is the world in which public relations professionals thrive.
While it takes [...]

My girlfriend’s birthday was in March, on March 10 to be exact. We are both college students, meaning we are broke, but I wanted to do something special for her. The poor thing had been working seven days a week for three months trying to put herself through beauty school, and I figured she could [...]

Cell phones are becoming so advanced these days that many of them have now changed their names to personal digital assistants. With all of this technology at our fingertips, it’s no wonder marketers are trying to figure out how to utilize them for advertising purposes. Is this really a bad thing, though?
Don’t get me wrong, [...]