Apr

13

Effective use of social media influences PR efforts, may bring home the big bone for BHS

April 13, 2009 | Leave a Comment

Members of our agency may run around with a planner in one hand, shots of espresso in the other and timelines that would cause most to quit in the first week–but we’re still human. And, we’ve found, we’re also all animal lovers. Which is why this week we are taking part in the grassroots movement [...]

Apr

1

Inspiration: Modeling PR Campaigns After the “Franklin Covey Way of Life”

April 1, 2009 | Leave a Comment

I have been teased and also applauded for my organizational patterns. While some would call it a skill, others diagnose my “condition” as an advanced neurosis. I like to call it the “Franklin Covey way of life.”
But regardless of people’s opinions on my hyper-organization, I am proud. I would like to make a shameless shout-out [...]

Feb

2

Living in a technology-driven world

February 2, 2009 | Leave a Comment

Type A public relations students, this is for you. Put down your Blackberry, and perhaps it’s time to sign off Twitter for a while. We are about to consider when being “connected” through technology becomes a dependence on it.
In a student-managed public relations agency like TGC, we pride ourselves on being connected—after all, effective teamwork [...]

Dec

2

Learning More: The Digital World and Podcasting For PR

December 2, 2008 | 3 Comments

When it comes to technology, sometimes I would like to believe the old saying “ignorance is bliss.” Putting together my portfolio has helped me to assess the areas where I’m lacking experience—i.e. the areas where my ignorance really won’t appear as bliss to future employers looking for a well-rounded employee. And one of them is [...]