A year ago I was asked to join a Red Cross public relations team.  After every meeting I get in my car amazed at how much we accomplish in two short hours.   Our current project is a huge black-tie event that could turn out to be the biggest fundraiser for the local chapter this year—all [...]

A smile sure can open doors for a public relations specialist, but after stepping inside a person’s interest, it takes more than enthusiasm to be invited to come on in and stay a while.
What keeps a person’s interest past a great smile?
I notice that almost everyone in PR is surrounded by people who want to [...]